SEMRush allows you to enter a domain and view ten of the top keywords that the website ranks for organically, showing the keyword, position in search results, traffic percentage, and other useful information, especially if you are going to use CPC for your website. Learn actionable insights on how to amplify your content reach and develop an engagement SEO framework for increased ROI. But for other specific pages on the site, you can pin down the keywords that AdWords recognizes from those ThinkTank Webinar – Wed, March 21, 2:00 PM EST So if there isn’t a /index.html or other similar type of page, you won’t get the homepage’s keyword suggestions. Then you will find that if you entered, it focuses on a particular page from the domain, and not the domain homepage. The key is to go to the Columns, and check Extracted From Webpage. Usually I use the type in a word and let it make suggestions for me aspect, but for this exercise, I entered a domain to see what would happen. I know, I know, we all know about Google AdWords Keyword Tool. This will show you up to 20 keywords that your competitor uses for anchor text when link building, hence letting you know what they are targeting and how strong their link building campaign is with the number of root domains and links using that anchor text. To use this tool for keyword ideas, enter the competitor’s URL and go to the Anchor Text Distribution tab. Open Site Explorer also falls under the Moz tools umbrella, so once you’re logged into Moz, you have access to this as well. These tools will help you see what keywords bring them traffic, as well as other interesting details that can help your SEO campaign. But if you don’t have access to professional and premium SEO tools, how do you find out this kind of information? Here are four free tools to get you started in finding a variety of keywords being used by your competitors. If you’re trying to figure out what keywords to go for, chances are you are going to take a look at some of your competitors to see what they are ranking for.
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